The Mojo Tour is a unique, high-energy musical tour of Memphis, a city that’s given the world three great genres of popular music: blues, rock ‘n’ roll, and sweet Southern soul. Led by professional Beale Street musicians and featuring live music, comedy, history, and storytelling, the tour brings this famed musical heritage to life on the nation’s only music bus. Along the way you’ll see such famous landmarks as Sun Studio, Beale Street, Stax Studio, the Lorraine Motel, Cotton Row, Peabody Hotel, Overton Park, and the early homes of Elvis and B.B. King. It’s no accident that legends like Elvis, Johnny Cash, BB King and Otis Redding all got their start in the city known as the Home of the Blues: find out how it all went down on this entertaining tour of Memphis’ greatest hits.

Get the complete Memphis experience on this all-inclusive city tour. It’s a part history tour, part attraction hopping, part food tour that will introduce you to everything that makes Memphis special. You’ll visit World Famous Beale Street (the Home of the Blues), see the Mississippi River and historic Cotton Row, and get a barbecue tasting at one of the best barbecue joints in the city! Along the way, we'll show you our favorite Memphis sights, including Victorian Village, St. Jude's Children's Research Hospital, historic churches, and Court Square, the lovely and historic heart of 19th century Memphis. Visit the Lorraine Motel. to see the balcony where Dr. Martin Luther King, Jr. was assassinated. Admission to the National Civil Rights Museum, the Rock 'n' Soul Museum or Edge Motor Museum is available (please make sure you select that option).

Discover Memphis’ rich history, musical heritage, and Southern cuisine on this comprehensive “best of Memphis” tour. Take in all the highlights of downtown Memphis, from the Blues bars of Beale Street and historic Victorian mansions, to the site where Martin Luther King Jr. was assassinated and one of Elvis’ early apartments. Get insight into the city's amazing heritage at the your choice of one of three museums only found in Memphis: The National Civil Rights Museum, the Smithsonian's Rock 'n' Soul Museum, or the Edge Motor Museum. After visiting your museum of choice, you'll be driven safely to the Memphis Riverboat to enjoy a scenic cruise on the Mississippi River.

Explore the street where the blues began on this one hour walking tour of historic Beale Street. Voted “America’s Most Iconic Street” by USA Today, Beale Street has a long, colorful history. From its early days as a red light district to its heyday as the center of the city’s vibrant African-American culture, you'll explore the stories behind the legends and the colorful characters who helped make Beale Street the “Home of the Blues.”

From Beale Street to Sun Studio, get an up-close look at some of the most important places related to Memphis' musical history on this private half-day walking tour. Immerse yourself in the worlds of Elvis Presley, B.B. King, and Johnny Cash, and enjoy a visit to the streets they walked and where they recorded albums.

The Memphis Beale Street Discovery Walk is a self-guided adventure right on your phone, blending iconic landmarks with playful clues that lead you from one story to the next. This is a self-guided digital experience accessed from your phone via a link and password provided after booking. Start in the heart of Beale Street, where neon lights and blues clubs tell the city’s musical tale, then follow your path past legendary stops like B.B. King’s Blues Club, A. Schwab’s century-old emporium, Silky O’Sullivan’s goats, and the Elvis statue. Along the way, short clues keep you guessing while rich stories bring Memphis to life in a way that feels fun, personal, and unforgettable. The best part? You control the pace. Linger at a club for live music, stop for a snack, or breeze through the sights — the mystery stays with you until the final reveal at the historic Peabody Hotel, home of the world-famous ducks. It’s part scavenger hunt, part storytelling journey, and all Memphis!