Lors de cette excursion d'une journée à Guadalajara, nous explorerons les délicieuses contradictions qui façonnent cette ville historique. Des délicieuses tortas ahogadas aux cocktails classiques des cantinas, nous découvrirons les influences – préhispaniques, coloniales et contemporaines – qui ont façonné la cuisine mondialement connue de Guadalajara.

Immerse yourself in the rich heritage of tequila at Fábrica La Rojeña, the oldest distillery in America. This immersive tour reveals the legacy, traditions and art behind José Cuervo’s iconic tequilas. Enjoy a classic tour that explores the distillation process, and enrich your experience with a taste of house tequilas including white, rested and aged tequila. A visit to this historic site offers a unique opportunity to connect with the essence of tequila culture.

Discover more than just a distillery; immerse yourself in a taste that displays the qualities of our flagship tequilas: silver, rested and, the exclusive, aged. If you are an experienced tequila player or curious to recognize every feature of our tequilas, this trip is for you.

A gourmet adventure where blends, aromas, textures and flavors come together in the search for your own blend. Here the artist is you. Take home your creation in an exclusive damajuana and celebrate your mastery with an exquisite three-stroke pairing.

Embark on a unique journey aboard the Jose Cuervo Express train to the heart of Tequila, Jalisco. Start the experience with an educational tasting on board the train, then visit the Juan Beckmann Gallardo Cultural Center and tour the iconic La Rojeña Factory, the oldest distillery in Latin America. Afterwards, enjoy free time in the Magic Town of Tequila, where you can walk its streets and taste its gastronomy. The adventure continues in the agave fields, where you will get to know the tradition of the jimado. Finally, return comfortably to Guadalajara by bus, closing a day full of history, culture and taste.

Creativity is said to be the ability to connect things that already exist and do something new or different. We got creative and inspired by the tradition of our ancestors to combine the taste and texture of chocolate and tequila.

This is a culinary journey that weaves the rich drapery of Mexican cuisine with the complexity of three tequilas: white, restful and aged. An experience designed for those looking to mix and contrast the flavors of Mexico.

Immerse yourself in the art of blending with Maestro Dobel®, where you will have the opportunity to find the perfect balance of taste, body and aroma. Create your personal mix, and keep it in an exclusive commemorative damajuana. They say the best Tequila is the one you like the most, we say the best Tequila is the one you mix.

The art of making tequila is that when you taste a tequila in your glass, you relive the experience, not only of the process, but also of the origin; the agave fields and the human connection with the earth. A must for explorers.

On this trip the protagonist is you. Immerse yourself in the secrets of Reserva de la Familia®, customize your bottle by filling it directly from the barrel and be part of our family.

Live an unforgettable experience in the heart of Tequila. Start your tour by boarding a bus to the blue agave fields, where you will know the fascinating process of the jima. Then, enjoy art and tradition at the Juan Beckmann Gallardo Cultural Center. Later, delve into the history of the oldest distillery in Latin America: La Rojeña. Afterwards, you have free time to tour the Magic Town of Tequila and taste its gastronomy. To close with a golden clasp, hop on the Jose Cuervo Express at sunset and delight your senses with an educational tasting as you take in the majestic agavero landscapes heading to Guadalajara.

Live an unforgettable experience in the heart of Tequila. Start your tour by boarding a bus to the blue agave fields, where you will know the fascinating process of the jima. Then, enjoy art and tradition at the Juan Beckmann Gallardo Cultural Center. Later, delve into the history of the oldest distillery in Latin America: La Rojeña. Afterwards, you have free time to tour the Magic Town of Tequila and taste its gastronomy. To close with a golden clasp, hop on the Jose Cuervo Express at sunset and delight your senses with an educational tasting as you take in the majestic agavero landscapes heading to Guadalajara.

Embark on a unique journey aboard the Jose Cuervo Express to the heart of Tequila, Jalisco. Start the experience with an educational tasting on board the train, then visit the Juan Beckmann Gallardo Cultural Center and tour the emblematic La Rojeña Factory, the oldest distillery in Latin America. Afterwards, enjoy free time in the Magic Town of Tequila, where you can walk its streets and taste its gastronomy. The adventure continues in the agave fields, where you will get to know the tradition of the jimado. Finally, return comfortably to Guadalajara by bus, closing a day full of history, culture and taste.