Alba is known for its historic charm, excellent cuisine, and the famous White Truffle Fair, held on weekends in October and November. Explore the medieval towers and the Cathedral of San Lorenzo, the town’s main cathedral. Browse local shops for some of the world’s best hazelnut cream, or enjoy lunch in a small, traditional restaurant serving Piedmont specialties such as fresh egg pasta and veal with tuna sauce.

Visit a family-run winery in a panoramic setting surrounded by vineyards. Enter the cellars and learn directly from the winemakers about the production of Barolo, a strictly regulated wine made only from Nebbiolo grapes, with precise rules governing vineyard location, aging, and classification. Discover how each hill and vineyard has its own name and character, influencing structure, aroma, and aging potential. Taste at least six DOC and DOCG red wines, sometimes seven, including Barolo, during a guided tasting focused on quality, terroir, terroir expression, and local tradition.

Enjoy a visit to a medieval castle listed as a UNESCO World Heritage Site, offering panoramic views over the Langhe hills and surrounding vineyards. Inside the castle, visit the historic wine shop, considered the oldest in the Piedmont region, and learn about its close connection to Camillo Benso, Count of Cavour. Cavour played a key role in the development of Barolo wine, promoting modern winemaking methods and helping transform Barolo from a local product into an internationally respected wine. Please note: on Tuesdays, when the castle is closed, the visit is replaced with a stop at a panoramic viewpoint in La Morra, known for some of the best vineyard views in the Barolo region.