An EV experience spot where visitors engage with electric vehicles not just as exhibits, but through hands-on experiences—featuring immersive content such as MR and simulators that bring Kia’s future mobility lifestyle to life.

A mobility culture studio that presents automobiles as a blend of culture and experience, where visitors can explore Hyundai’s design, technology, and vision for future mobility through exhibitions and CX programs.

An archive-style museum that captures the evolution of Korea’s game industry at a glance, offering exhibitions and interactive experiences that trace gaming culture from retro classics to the latest trends—an introductory space to the K-content industry.

An experiential visit site where guests can get a close look at the training and operations of a professional esports team, offering a firsthand experience of Korea’s esports ecosystem as it has evolved from a game into a profession, industry, and culture.