The Heineken Experience is a brand experience located in Heineken®’s oldest brewery in the heart of Amsterdam. The brewery closed in 1988, and today, this historic building offers a unique venue where guests can learn all about Heineken®. On the top floor of te building, you can find the rooftop-bar and terrace, with an amazing view over the city. With a Heineken® Tour + rooftop ticket, you start with the self-guided Heineken® tour. In 1,5 hours you’ll dive into the history, brewing process, sponsorships, and much more. Afterwards, you can access the rooftop bar and terrace. The rooftop bar hosts Heineken's creative innovation hub, Heineken Studio, where you can explore the future of brewing innovation. Here, Heineken® crafts groundbreaking beer experiments, products, concepts, and experiences that push the boundaries of brewing. Above all, you can relax with your drink while taking in one of Amsterdam’s most breathtaking views from the exclusive roof terrace.