Showcases the brand’s history and watchmaking craftsmanship, Olympic timekeeping, Speedmaster’s moon-landing legacy, and a James Bond (007) zone.

A German/French bilingual lakeside city and a key hub of the global watch industry. Swatch Headquarters: Designed by Japanese architect Kengo Kuma; its cocoon/serpent-like exterior is a striking modern landmark.

Bern – Switzerland’s capital, famed for its UNESCO-listed medieval old town. 1. Old Town: Stroll freely to admire well-preserved medieval buildings, distinctive arcades and fountains. 2. Landmark fountains: Built in the 16th century to replace earlier wooden ones. Today 11 fountains are key sights, such as the Fountain of Justice, the Archer and Flag Bearer, and the Ogre Fountain. 3. Bern Cathedral: Switzerland’s tallest church, with magnificent Gothic architecture. Its 100-metre tower offers views over the Old Town and the surrounding Alps. 4. Rose Garden: On a hill opposite the Old Town, a beautiful park offering panoramic views of Bern’s old city, the Aare River and the Federal Palace. 5. Bear Park: The bear is Bern’s symbol. This riverside park lets visitors observe brown bears living in a spacious environment.

Bern’s iconic landmark. This centuries-old clock tower features a charming mechanical show a few minutes before each hour.

During his time in Bern, Einstein completed work that changed the world - the theory of relativity. His former residence is now a museum.

Between Lake Thun and Lake Brienz; blessed with spectacular nature and known as an adventure-sports town in Europe